D2C skincare brand
A product launch told in short-form video
How a monthly video rhythm and a small paid budget could introduce a new range.
This is an illustrative sample, not a real client. It shows how we would approach this kind of brand and contains no results.
The brief
The brief
A new skincare range is about to launch. The brand has good product photography but no video, a small team, and a short runway before launch day.
How we would approach it
How we would approach it
Start with the story: who the range is for and the one thing they should remember.
Plan a month of short-form video built around that story, with a few clear formats we can repeat.
Test two or three creative angles with a modest paid budget, then put the spend behind the one that works.
What we would deliver
What we would deliver
- A month of short-form video with scripts and captions
- Two to three ad creatives to test
- A short report on what resonated
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